- Brand
- Whisper
- Technology
- Air-MaxiTM with memory fibers and fluffy expansion technology. Surface fiber diameter Approx. 0.02 mm, surface thickness around 0.8 mm.
- Brand Story
- Established in 1983 in the USA as Always, now with 4 out of 10 American women using Always. Renamed as Whisper in China in 1991. Focus on improving women's lives rather than just selling products.
- Market Research
- Based on 2014 retail data for the American women's market from Procter & Gamble Data Center.
- Other Products
- Whisper Cotton Air, Always, Whisper Koala Pants.
- Brand Ambassador
- Dilraba Dilmurat.