Systema Toothbrush (2nd Generation Wide Thin Toothbrush)
Market Leader
No.1 toothbrush brand in Japan since 1891; top sales in Japan from 2017 to 2021 (source: Intage third-party research).
Advanced Cleaning
Tri-care triple bristle technology with mountain-shaped bristles for sensitive teeth; +400% single-hole bristle clusters for deep gum cleaning; +80% denser bristles for enhanced gum protection.
Ultra-fine Bristles
0.02 mm ultra-fine bristles, soft and flexible to reduce gum bleeding and sensitivity; clinically tested with 4-week anti-sensitivity and gum care results.
15 mm ultra-wide brush head, 72% wider than standard toothbrushes, allowing simultaneous cleaning of two rows of teeth; bristle volume increased by 200%-400% for fuller coverage.
Gum Health Focus
Designed to reduce bleeding and alleviate sensitivity; suitable for users with high periodontal disease risk (up to 90% periodontal health issues in China).
Natural Extracts
Contains natural tea extracts from Alishan and coconut oil from Thailand for soothing and protecting delicate oral tissues.
Durability and Safety
Passed multiple tests including fatigue resistance, 2 kg impact resistance, bristle spread tests; each toothbrush undergoes manual inspection before shipment.
Consumer Approval
97% of users report soft bristles; 91.2% agree on low gum irritation; 96.6% agree on bristle softness (third-party data).
Clinical Backing
Developed under guidance of Tokyo Dental University; supported by Lion’s global R&D centers and experts.
Origin
Japan
Suitable for
Sensitive gums, periodontal care, daily oral hygiene
Product Range
Includes ultra-soft, anti-sensitivity, whitening, antibacterial variants
Certifications
Complies with Japanese Food Sanitation Law and clinical efficacy tests
Dr. Atsushi Naito, Global R&D Director, Lion
Naoko Kawaguchi, Global R&D Vice Chair Researcher, Lion
Dr. Yasushi Fukuda, Qingdao R&D Center Director, Lion
1891: Lion’s first toothbrush developed under Tokyo Dental University guidance
1998: Systema brand established in Japan
2012: Entry into Chinese market
2017: Launch of high-density soft gum care toothbrush with 4100 bristles
Additional details
2019-2021
Top-selling toothbrush brand on e-commerce platforms in China; over 100 million units sold
If gum bleeding occurs, please consult a dental professional promptly.