- Brand
- LOTTO
- Brand Story
- LOTTO, the leading fashion sports brand in Italy, was founded in 1973 in Italy. The name "LOTTO" is derived from the surname of the founder, CABERLOTTO. The two overlapping rhombuses in the logo represent high-tech research and innovation, reflecting LOTTO's early passion for football and tennis, as well as a natural affinity for sports. With over 30 years of development, LOTTO has become the top sports fashion brand in Italy. As of now, LOTTO has 2752 stores worldwide in 67 countries.
- Design Inspiration
- Inspired by the seahorse, known for its agility and strength, LOTTO's HIPPOCAMPUS design embodies dynamism, fashion, avant-garde, delicacy, and agility. The rich texture and layered design provide visual richness and multiple protection functions for the feet. The mesh material allows for breathability and comfort. The 52° lightweight MD midsole offers excellent shock absorption and rebound performance.