- Brand
- JEANSWEST LIFE
- Brand Concept
- JEANSWEST LIFE is a new brand with a core concept of creating a gender-neutral, Unisex fashion line. It aims to break traditional gender clothing stereotypes and promote clothing that is not targeted towards a specific gender. The brand combines street fashion with realism, advocating for a limitless modern mindset. It seeks to transcend gender boundaries in the wardrobe, providing reasons and resonance for peaceful coexistence between women and men.
- Official Stores
- JEANSWEST LIFE flagship store, JEANSWESTLIFE apparel JD self-operated flagship store, @JEANSWEST trendy apparel store where everything can be created to give clothing a deeper meaning.
- Target Consumer Group
- Young generation who are healthy, ambitious, and positive, focusing on major cities and passionate about life.