- Brand
- JEANSWEST LIFE
- Brand Concept
- JEANSWEST LIFE is a new brand that focuses on creating a gender-neutral, Unisex core concept, breaking the traditional gender differentiation in clothing, and promoting clothing that is not targeted towards a specific gender. It combines street fashion with realism, advocating for a limitless modern mindset. It aims to break the boundaries of gender differences and achieve a clothing line that transcends gender, providing a reason and resonance for peaceful coexistence in the wardrobe of both women and men.
- Official Stores
- JEANSWEST LIFE flagship store, JEANSWESTLIFE official store on JD.com, @JEANSWEST brand clothing store.
- Target Consumer Group
- Young generation who are healthy, ambitious, and positive.