- Technology
- Black technology fabric
- Cooling Sensation
- Instant and long-lasting
- Distribution
- Global presence with stores worldwide
- Company
- MiiOW (International) Hong Kong Limited, established in 1998
- Development
- 20 years of rapid growth
- Focus
- Research, production, and sales of modern large-scale brand operation
- Values
- Rigorous, practical, and exquisite craftsmanship
- Market Position
- Industry benchmark in China
- Achievements
- Over 30 billion in brand value, 20+ years of history, 5000+ offline stores
- Reputation
- Popular and well-received brand