- Brand
- LOTTO
- Brand Story
- LOTTO, the first Italian fashion sports brand, was founded in Italy in 1973. The name "LOTTO" comes from the surname of the founder, CABERLOTTO. The two overlapping rhombuses in the logo represent high-tech research and innovation, reflecting LOTTO's early passion for football and tennis, as well as a natural love for sports. With over 30 years of development, LOTTO has become the leading sports fashion brand in Italy. As of now, LOTTO has 2752 stores worldwide in 67 countries.
- Design Concept
- LOTTO aims to bring the transcendent sports spirit into everyone's daily life. The lightweight design of the shoes ensures comfort and freedom of movement, with each shoe weighing only 265 g (size 41). The unique design and color combinations of the shoes provide inspiration for various styles. The iconic rhombus logo is integrated into the product structure, reflecting the brand's DNA. The trendy outsole design and heel logo embellishments enhance the fashion appeal.