- Brand
- JEANSWEST LIFE
- Brand Concept
- JEANSWEST LIFE is a new brand that focuses on creating a gender-neutral, Unisex core concept, breaking the traditional differentiation between men's and women's clothing, and promoting clothing that is not targeted at any specific gender. It combines street fashion with realism, advocating for a limitless modern mindset. It aims to break the boundaries of gender differences and create a reason and resonance for peaceful coexistence in the wardrobe of both women and men.
- Official Stores
- JEANSWEST LIFE flagship store, JEANSWESTLIFE official store on JD.com
- Target Consumer Group
- Young generation who are healthy, ambitious, and positive