- Brand story
- GERM, founded in 2018, aims to share creative aesthetics of life and promote fashion and sophistication for children to experience beauty, discover beauty, and build beauty. The brand collaborates with over a hundred pioneering product designers to innovate and create products with professional aesthetics. GERM has partnered with globally renowned brands such as Coca-Cola, Disney, Pokémon, Care Bears, Honor of Kings, Ultraman, and the Metropolitan Museum of Art for joint collaborations, enriching product lines and expanding brand value. With a comprehensive omni-channel strategy including online, offline, live streaming, gifting, and overseas channels, GERM has established partnerships with over 120 strategic shopping centers, including Wanda, Lai Fung, Impression City, Mixc, and Wuyue, reaching millions of users. GERM's super partners include globally famous IPs such as ULTRAMAN, Disney, PURENY, Ultraman, and LOTSO.