- Brand
- Lee Cooper
- Brand Story
- Founded in the East End of London in 1908, Lee Cooper is the oldest original denim brand in Europe. True to its London roots, the brand has remained faithful to its heritage. With the arrival of the 1950s, denim, never seen before, emerged in the spotlight of rock music, movie stars, artists, and more. Overnight, it became a globally leading fashion brand with a history of over 100 years. People wanted something new, and denim was it.