Founded in the early 1990s, G.N.Shi Jia is a large-scale integrated enterprise specializing in the development, production, and sales of men’s and women’s casual leather shoes. The brand was inspired by the American westward expansion era and named after a bull image, symbolizing strength and freedom, catering especially to young, free-spirited urban consumers who admire cowboy culture.
Business Philosophy
Innovation, dedication, striving for progress, and people-oriented management.
Classic and fashion-forward casual footwear
Retro street exploration style
Suitable for commuting and light outdoor activities with versatile wearability
Synthetic leather with textured finish for quality appearance
Lining
Soft, comfortable inner lining for skin-friendly wear
Outsole
Custom-designed rubber outsole with three-dimensional texture to enhance friction and durability
Black
Red Brown
Additional details
EU Sizes
39, 40, 41, 42, 43, 44
Corresponding foot lengths (mm)
245, 250, 255, 260, 265, 270
Size 41 in this model corresponds to size 41 in sports shoes and size 40 in standard leather shoes; sizing may vary depending on foot shape.
Soft inner lining for comfort
High-quality synthetic leather upper
Braided shoelaces for easy wear and removal
Flexible and comfortable rubber outsole
Brand-customized sole design for enhanced grip
Personality casual series
Business casual series
Outdoor casual series
Sports casual series
Seven additional sub-series to meet diverse consumer needs
Additional details
Genuine leather and mesh
Clean with a soft, slightly damp cloth and neutral detergent; avoid soaking and direct sunlight; use leather care products for maintenance.
Canvas and synthetic leather
Use a soft brush with mild detergent; wipe with a damp cloth; air dry in a ventilated area; avoid direct sunlight.
Suede and knitted materials
Avoid water exposure; clean with a soft brush and mild mousse; do not expose to sunlight; brush along the nap to remove dirt.
Over 800 physical stores across mainland China
Steadily expanding online sales channels
From single footwear production to integrated operations including shoes, apparel, and leather goods, deeply embracing and promoting cowboy culture lifestyle.
Young, free-spirited individuals and urban dwellers who appreciate cowboy culture and stylish casual footwear with excellent craftsmanship and distinctive style.
