Established in the 19th century in the United States, G.N.Shi Jia began as a shoe store named after the bull symbol, specializing in producing shoes for cowboys migrating westward. The brand has a history spanning over a century.
Product Type
Casual Shoes (Not traditional Martin boots but with similar style and durability)
Upper
Synthetic leather with fine texture and stitched design, soft and skin-friendly
Size 41 corresponds to sports shoe size 41 and leather shoe size 40; recommended to order one size up for leather shoes
Additional details
Shoe Width
Approx. 11 cm
Upper Height
Approx. 9.5 cm
Heel Height
Approx. 4.5 cm
Shoe Length
Approx. 28 cm
Experienced leather craftsmanship preserving natural grain and texture
Soft, wear-resistant, breathable, and delicate hand feel
Reinforced heel pull tab and durable shoelaces
Thick sole with increased contact area for stability and environmental resistance
Designed to keep up with current fashion trends
Additional details
Product Series
Includes four main categories—personal casual, business casual, outdoor casual, and sports casual—with seven subsidiary series to meet diverse consumer needs
Target Audience
Young, free-spirited individuals and urban consumers who appreciate cowboy culture and stylish, durable footwear
Retail Presence
Over 800 physical stores across mainland China with ongoing expansion into online sales
The brand has evolved from a single shoe manufacturing line to an integrated operation including shoes, apparel, and leather goods
Known for distinctive style and excellent craftsmanship, highly favored by consumers seeking both fashion and functionality
