- Brand
- DEERWAY
- Brand Origin
- Established in 1983, DEERWAY continues its sports brand heritage by blending traditional sports design with innovative street fashion to create unique footwear styles.
- Brand Image
- DEERWAY represents a new trend in Chinese street fashion, derived from the English roots "DEER" and "WAY," symbolizing youthful attitude, breaking rules, and bold individuality. The brand embodies freedom, vitality, and challenge, with a youthful, trendy, and sporty personality. It integrates current fashion trends and collaborates within the street culture community to combine trendy sports projects with product design concepts.
- Product Series
- Trendy, lifestyle, and comprehensive training collections aimed at young fashion-forward consumers, offering high cost-performance sports fashion gear to redefine "Guochao" (Chinese street fashion).